well, we’re here to tell you that it is possible – and that putting on a great book launch is an excellent way to drum up interest and sales for your book. if the main thing you want is a nice night to celebrate your book with family and friends, perhaps an invite-only event will be best. you might be able to strike up a deal in terms of food and drinks, as well as the exclusivity of the space you’ll be occupying. a creative approach to choosing a book launch venue is to match it to an aspect of your book – some element of setting, plot or character. as the author, you don’t want to be stuck behind a table all night.
a run sheet is a rough timeline of how you want the evening to proceed. keep that in mind if the thought of delivering a speech starts to scare you too much. you don’t have to do a reading if you don’t want to, but it can be a nice accompaniment to your speech on the night. you may want to follow up the launch with a blog post, including a brief recap and some images of the night for those who couldn’t make it. plan and prepare well in the lead-up to your book launch, and you’ll be free to celebrate and enjoy yourself when it finally arrives. we are used to act-based structure an… if you’re currently writing, editing or getting ready to publish a fantasy novel, you might be wondering if you need to include a map.
i’d never hosted a virtual meeting for more than a few people, and i was instantly overwhelmed by the details of gathering 100-plus readers together: what host would be best? i now believe that a creative online launch can be the most memorable way to celebrate and share the excitement of bringing a book into the world. the title of my book is ferry to cooperation island, so a virtual “ferry ride” became our organizational theme. and i was able to convey my excitement about the book to a wide audience that included both friends and unknown readers, without ever wondering if i was boring anyone. the overarching goal for this party was to share my three inspirations for writing the book (cooperation, coastline, and a ferry captain), so while kim and i were chatting, captain liz screen shared photos and graphics i’d collected as part of my research.
the polls gave viewers a chance to interact with us without disrupting the planned-out portion of the evening. liz also called on people who virtually raised their hands, and they were able to ask a “live” question. it also meant i was free to focus on answering well, because others were handling the logistics. when i first started to plan this virtual book launch, it was easy to get completely overwhelmed by the mechanical details. who knows, you might even end up agreeing with my conclusion: that online launches are the most satisfying way to share the excitement of publishing our books.
develop a broader marketing plan. a book launch party is typically one aspect of a broader marketing strategy. find a venue. give away prizes pre-launch checklist these are all the things you need to do before the day your book launches. be sure to give yourself enough time to get them all done. you over the years, i’ve collected thousands of book launch ideas. amazon’s proprietary program has been designed to gauge interest in your title from the, book launch programme template, book launch programme template, virtual book launch agenda, virtual book launch event, virtual book launch checklist.
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