now, in a post-gdpr era, it is trust that will play a major force in transforming and challenging businesses, brands and the bonds we create. trust is necessary to any relationship because we rely and depend on the people and things that we trust – they become a part of our values and identity. bringing it back to the media industry, trust – or, more specifically, a lack of trust – has had a massive impact in shaking-up digital advertising in recent years. keith weed summarised it best in saying, “at the end of the day, a brand without trust is just a product and advertising without trust is just noise”. in the news space, the reuters institute digital news report shows that consumers are relying more on “reputable brands” as trust in news more generally continues to fall with rising concerns of negativity, fake news and overload of information.
we understand that as an international news brand, if we fail to keep true to our vision and mission, we will lose the trust of viewers. diving deeper into what audiences expect of us, participants in the study said they come to cnn: audiences want relevant content that they can trust and rely on. the challenge is for brands to use content to build a two-way relationship with consumers – based on trust, relevance and reliability – at a time when there are decreasing attention spans and higher expectations of the nature and quality of content. when trust and that connection is created, customers are more likely to adopt new innovations, act as brand advocates, share personal data and stick with the brand through thick and thin. as commercial director for cnn’s emerging brands such as great big story, pippa shares a similar philosophy to me that trust and authenticity is central to everything that cnn and our clients need to be doing.
in the “companies” section you can find and bookmark the major players of the digital industry, learn out more about them, arrange meetings, or download exclusive collateral. are you looking to find the right contacts for your network? what’s more, our ai-powered platform is so practical that it suggests interesting contacts that could be relevant to you and your business.
no problem: all sessions will be available after the event under “dmexco on-demand“. the helpdesk contains useful tips and practical how-to videos on setting up your profile, arranging meetings, and lots more. your profile in the dmexco app is linked to the purchase of a dmexco ticket via our ticket shop. whether targeted networking, individual agenda planning, video-on-demand library or exclusive content – with our dmexco app you can enjoy the full experience of dmexco on the go!
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