festival of marketing agenda

analysis of all the key moments from the event, celebrating success, sharing best practice and offering actionable insight to help marketers thrive. bt sport head of marketing ed cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas. at a festival of marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping behaviour shifts, but the offerings need to be relevant and add value for consumers.

at the festival of marketing, senior marketers from metro bank and just eat shared how they are overcoming new challenges and realising new opportunities. in addition to launching a mastercard sound and taste, the brand has now unveiled a mastercard smell, all of which is helping it to elevate the brand’s status, says raja rajamannar. warning of a ‘cultural cringe’ and sense of insecurity within marketing, professor byron sharp is calling on marketers to stop the self-hatred and have more pride in their profession.

chances are, it’s probably sweets, since mars is best known as the company that owns confectionery brands like galaxy, m&ms, snickers, twix and many more. far less widely-known is the fact that mars is one of the world’s largest […] the festival of marketing presents ‘transform’, a hybrid event with both in-person and virtual components, taking place across two content-packed days from the 24th – 25th march. “we had a lot of siloed data […] the travel industry ground to a halt back in early 2020 as countries went into lockdown. for on the beach – a uk-based travel retailer specialising in holidays to europe – this meant an immediate change in strategy.

one of the charms of the virtual format the festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […] as the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. at the festival of marketing, marketing week’s deputy editor, lucy tessaras, chaired a panel featuring lou bennett, […] marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first? on day two of festival of marketing’s fast forward event, wunderman thompson’s chief strategy officer, sid mcgrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. in light of this, sunny bhurji, sky tv’s marketing director, spoke at the festival of marketing this week about how the organisation has […] siobhan fitzpatrick, chief digital & marketing officer at virgin atlantic, spoke at the festival of marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.

the festival of marketing is a unique virtual experience where ambitious marketers can discover, learn, celebrate and shape the future together. analysis of all the key moments from the event, celebrating success, sharing best practice and offering actionable insight to help marketers thrive. our pick of the #fom22 agenda has been revealed! expect three days of learning that will transform your marketing. festival will challenge, inspire and provide actionable, marketing conferences 2022, marketing conferences 2022, marketing events, marketing show, festival marketing ideas.

festival of marketing’s first masterclass event is happening on thursday 26 may! the creative marketer’s toolkit is cx high on your agenda this year? what not to miss at october’s festival of marketing. it’s always fun picking out your favourite talks from the festival of marketing agenda., festival marketing jobs, digital marketing festival.

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