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a project kickoff meeting is the first meeting between a project team and the client or sponsor of a project when kicking off a new project. they’re a chance for you as the project manager to properly educate the team and develop cohesion before finding yourselves floundering in front of a client. it’s the start of casting a vision for why the team should care about the project and helping everyone understands that what they’re doing is contributing to something that’s worthwhile. in order for the project to be a success, the team needs to feel like it’s their project. as a project manager, you should already have a plan in place for the client kickoff meeting – the purpose of reviewing it with your team is to get their buy in and provide a sense of context and urgency for the next steps. but there is a simple way to help improve the chances of your project kickoff meeting going well, have better client meetings, and start your project on a positive trajectory.
in the ‘real’ kickoff meeting, there’ll be a chance to recap with the full project team on roles and responsibilities, so the purpose of discussing the project team is to try and gain and share some insight on team dynamics. it’s important that you highlight rounds of review, dependencies and assumptions so that you’re on the same page with regards to what the project will ultimately deliver. but whether it’s basecamp or jira, trello or kanbanize, make a plan with your team of how you’re going to work together so that you can share with the client a plan for what you’re going to use, and how you’re going to use them. the client project kickoff meeting is an opportunity to hear from the client and their project team as well as other stakeholders about the project and get a broader understanding of the background, business drivers that led to the project being initiated, a project briefing and discussion around making it a success. remember, as much as information gathering, and glad-handing, the project kickoff meeting is an opportunity to demonstrate to the client and stakeholders, ‘we’ve got this!’ – that they’ve made a solid choice in selecting your agency and you know what you’re doing. the digital project manager is the home of digital project management inspiration, how-to guides, tips, tricks, tools, funnies, training, and jobs.
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