whether you’re a pr agency or an internal marketing team, you can use this sample meeting agenda to keep your pr activities humming along. one key to making this agenda work for you is to fill it out in advance. there are a lot of status updates included here, which can bog down any meeting. to avoid that, fill this example in with brief bullet points, and then share your completed agenda with everyone at least one day before the meeting. then, when it’s time to sit down with everyone, you can race through the updates and focus on decisions and challenges that need to be addressed. it’s good to kick the meeting off with a quick update on anything that is new or that the team may not be aware of. this serves two purposes. it gets everyone’s attention, immediately focusing the meeting. it also reveals potential pr opportunities that you may not have yet considered. the rest of this meeting will dive into the nuts and bolts of various pr activities.
agendas are the basis of well-run business meetings. steven g. rogelberg, a chancellor’s professor at the university of north carolina charlotte, has a solution. drop the standard topic list in favor of a list of questions, rogelberg writes in harvard business review. questions rather than topics will help you think strategically and critically, says rogelberg, author of the surprising science of meetings: how you can lead your team to peak performance. ask how to achieve specific, challenging goals. clearly state the challenge or problem.
they’ll feel a greater sense of commitment to the organization. put your most compelling questions at the start of the meeting so they receive the most time and attention. placing the best first will also gain attention and convey the importance of the meeting. one topic to always cover in marketing meetings: a quick review of your most important marketing metrics, she adds. save those niche metrics for monthly meetings that review month-over-month progress naming a person who will lead the discussion for each topic and then oversee post-meeting follow-through promotes accountability and helps ensure goals will be met. bottom line: well-crafted meeting agendas can help motivate pr and marketing teams and place personnel on the path to meeting the organization’s goals. michael kling is manager of public relations, marketing and social media at glean.info, a media monitoring and measurement service that provides customized media monitoring and pr analytics solutions.
engage your audience with this sample marketing agenda focused on media, content, and events. download this template and 80+ others free. some key steps rogelberg recommends for replacing agenda topics with questions include: ask how to achieve specific, challenging goals. setting if you’ve spent a few years in pr, you’ve probably had your fair share of good and bad kick-off meetings. have an agenda in place prior to the meeting., pr meeting meaning, pr meeting meaning, marketing meeting agenda template, pr meaning, marketing planning meeting agenda.
five things to bring to your first meeting with your pr team 1. your business plan/strategy 2. your schedule 3. an open mind 4. plenty of questions 5. idea this is where we will keep note of ideas for the next meeting and for any future meeting topics. everyone is welcome to add ideas or comments, what types of meetings require an agenda? most, if not all, meetings benefit from having an agenda. meeting agendas ensure that everyone is on the same page and, social media meeting agenda template, marketing meeting notes.
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