ideas are great, but a strategy everyone can agree on is better. how can you improve your product strategy meetings? because a product strategy meeting is generally a high-level discussion, you can expect your attendees to come ready to brainstorm, pontificate, philosophize — even argue. in a free-flowing stakeholder discussion about your product’s future, it is almost inevitable that the conversation will lead to ideas and suggestions that are valuable, but not relevant to your single strategic objective. you could also simply keep a piece of paper in front of you during the meeting — but ideally, the parking lot will be visible to everyone in the room at all times.
we’re spending a lot of development cycles on it, and no one seems to be using it.” addressing difficult topics like these can be invaluable to the long-term success of your product. one great way to set this open discussion for your meeting culture is with a sign on the door — “you are entering an ego-free zone.” of course, this culture that you want to create for your product strategy meetings — where everyone is encouraged to offer their thoughts, good or bad — does not mean that every opinion itself should be treated equally. and in a meeting where many of the attendees are executives who outrank you, it can be difficult to have the confidence to stand behind your strategic ideas if you can’t back them up with hard evidence. and the best way to do this will be with a clear, plain-language recap — accompanied, ideally, by an early draft of your visual product roadmap. you can still unite your stakeholders around a single strategic objective, and go from there. product transformation requires product leaders to embrace and prepare for transformation scenarios.
product strategy helps folks to stay on the same page, but i’ve learned to overcommunicate to ensure the strategy is fully understood and remembered. at netflix, i began with monthly product strategy meetings for each swimlane, then evolved to a quarterly product strategy meeting. the meeting was one of the places we learned to behave in ways that were consistent with the netflix values. an essential part of the netflix culture is to enable teams to become highly aligned and loosely coupled. “highly aligned” means each group understands the overall product strategy and how they contribute to the company’s success. to provide both context and high-level alignment, i brought the leaders of each swimlane together for quarterly product strategy meetings. the goals of this meeting were to: from time to time, i help companies prepare and execute quarterly product strategy meetings. the expectation is that everyone will read the documents, then ask questions and make comments within the shared docs.
it’s also okay for a product leader of one swimlane not to present if there aren’t meaningful results or topics in his or her area. putting these product leaders at the tail-end of the schedule is called “redshirting” — a nod to the star trek officers who wear red shirts and are routinely killed. a good meeting is like a movie. but please don’t “cut and paste” the netflix culture or how we executed the quarterly product strategy meeting. experiment to discover what works best for you. if you choose not to read the last essays, i’d love it if you would give me feedback on this 13-part product strategy essay. learn more here: www.gibsonbiddle.com or here: /in/gibsonbiddle/ former vp/cpo at netflix/chegg. now speaker, teacher, & workshop host.
because a product strategy meeting is generally a high-level discussion, you can expect your attendees to come ready to brainstorm, pontificate, philosophize — crafting the agenda. here is a rough outline for your first quarterly product strategy meeting: articulation of the high-level strategy by the head of the use ceo-level communication — don’t dumb it down for newbies. engage in lively debate. you can use slides, but don’t bother to “pretty up”, how to run a quarterly product strategy meeting, weekly product meeting agenda, weekly product meeting agenda, marketing strategy meeting agenda, product roadmap meeting agenda.
present the context through product strategy, metrics, and tactics make sure alignment across the product organization share research, results the product strategy workshop is designed to help product teams set the strategic direction of their business and product. what’s inside this quarterly product strategy meeting template: 1 introduction 2 research and insights 3 individual swim lanes 4 ➡️ open issues., quarterly strategy meeting, what is a strategy meeting, product strategy exercises, product launch meeting agenda, product planning session, strategic product planning meeting, product manager meetings, product committee meeting, product meeting notes, gibson biddle product strategy.
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