consider the following must-haves to crafting an ideal virtual sales kickoff agenda. use this first session to get everyone pumped to be a part of the team and the company. breakout sessions often comprise the majority of your sales kickoff content. these breakouts should focus on your company’s big bets, how to deal with challenges, and actionable tips from your sales rockstars. have fun with the awards – and create some categories that are sure to inspire laughter among your team.
use this time – when everyone is focused on the same goals – to facilitate conversations with key leaders and discuss everyone’s vision for the year. include some time into the agenda for teams to informally connect. here’s how salesforce’s sales and marketing departments align to make it happen. yes, i would like to receive the salesforce weekly brief as well as marketing communications regarding salesforce products, services, and events. yes, i would like to receive the salesforce weekly brief as well as marketing communications regarding salesforce products, services, and events.
by bringing your team together in a face-to-face environment, you are more likely to capture and maintain their attention throughout your agenda. when everyone is together for the sales kickoff meeting, this is a great time to educate your team and make them product fluent. think of your sales kickoff meeting as the opportunity to land key messages and help your team understand what things are most important to focus on in the coming year. a good way to involve participants in the planning is to poll the team on what they’d like to see on the agenda well in advance of the meeting. your sales kickoff meeting is a prime opportunity to reward accomplishments, evangelize success, and inspire the broader team with stories of success presented by internal team members or customers.
to get ahead of this, have a plan in advance for reinforcing your key messages throughout the year. the world is our oyster: a theme that reminds your team about the vast opportunities ahead of them opens their eyes to potential and inspiration. include agenda items that allow attendees and external speakers to share stories on how they succeeded in areas outside of the work they do in your sales organization. your sales kickoff meeting is a prime opportunity to bring your team together, align on strategy, generate excitement and promote collaboration for the months ahead. a thoughtful sales kickoff event is one way to show your team that they have your full support.
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