a launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. also, if you cater to a local demographic, the venue should also be fairly close to your business. the theme, of course, should be related to the product, or at least to your industry. the activities you offer should serve as a lead-in for the product. your new product launch event should be informative first and foremost. the goal is to deliver a win-win for you and your attendees: your attendees have a good time (and maybe even win a prize).
product launch events don’t have to be overwhelming or give you the scaries. one of the best ways to launch a new product is through an event, and some of the largest companies in the world have been doing it for years. ask yourself: how can you bring your product launch to life in a new and exciting way? google kept its product launch short and sweet at just 30 minutes, but it packed a ton into the livestream. your product launch event can use social media strategically by creating a branded hashtag to help drum up excitement — both before and during the event. if your event is virtual or hybrid, try to work your at-home crowd into the experience, so they don’t miss out on the in-person tactile aspects of your launch.
events can be very tedious. if you are in charge of the event, you must always hold meetings to ensure that everything is running smoothly. here are 6+ event agenda samples that can give you ideas on how you can make event agendas that will help keep your event go as planned.
it was challenging not only to get on the same page in terms of company and product direction, but also to make sure the incredible culture we’d built stayed strong. typically, a town hall was a rare opportunity for the average citizen to have a voice and speak directly to decision-makers about policy. the first town hall is at the beginning of the quarter, then we have a mid-quarter town hall to check in and see how things are going. to encourage discussion, make sure you’re thinking about what employees want and need every step of the way.
factors such as attendees, presenters, and overall priorities can all play a part in making each one unique. whether your team is kicking off a new product, project, or fiscal year, the following topics can help your group develop a crystal-clear understanding of the purpose of the meeting and their roles both during and after it. while there are plenty of other sessions that you may want to incorporate into your kick-offs, you should make these discussion items the core of your agenda.